Press releases, interviews, conventions, events. Blogging, Digging, Stumbling, Tweeting, Facebooking. The number of channels used to communicate can be overwhelming. The first order of business is to identify, segment and target your goals and objectives. Then build your plan. You and I both are the stewards of your organization’s brand and mission. It’s about building the foundation upon which your message can resonate and give you not your “15 minutes,” but help you forge mutually beneficial relationships with interested parties and earn you a deep, living presence in today’s marketplace.